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Selling your home isn’t just a transaction — it’s a transformation. At Apex Real Estate Brokerage, we believe every home has a unique story, and our job is to tell it in a way that attracts the right buyers and delivers the best results. We don’t just place a sign in the yard and wait.

We roll up our sleeves, create a customized marketing strategy, and showcase your property with professional photography, compelling descriptions, and targeted exposure. With unmatched marketing, personal care, and expert guidance, we work tirelessly to make your selling experience smooth, successful, and truly rewarding.

Why Sell with Irina Allsion and Her Amazing Team?

When you partner with Irina Allison, Managing Broker and Owner of Apex Real Estate Brokerage, you get:

A Personalized Plan

We identify your ideal buyer, craft a custom home marketing campaign, and position your property as the hottest ticket in town.

Tech & Marketing

Paid social media campaigns on Google, Facebook, Instagram, LinkedIn, and YouTube. Listing exposure on hundreds of sites including Zillow, Realtor.com, and Redfin.

First-Class Service

We combine elite marketing execution, expert-level follow-up, and 20+ years of real estate wisdom to deliver RESULTS.

Reasonable Cost, Boutique Touch

Expect white-glove service without the inflated price tag.

Let’s Get You Top Dollar with Our Proven Strategy!

Our Selling Journey: Step-by-Step

1

Meet & Greet

We’ll start with a 30–60 minute walk-through of your home and a full staging consultation. From decluttering tips to furniture flow, we curate a list of action steps to elevate your home’s presentation. And yes — we offer complimentary staging. It’s like a free home makeover from Picasso… if Picasso was obsessed with maximizing equity.

2

Strategic Pricing

We don’t guess — we use data. With real-time market stats and deep knowledge of supply and demand, we help you price your home in the sweet spot where buyers bite fast and high.

3

Virtual Tours

Out-of-state buyers? Military relocations? Busy professionals? We got them. We hire top-tier photographers and videographers to create stunning interior tours and aerial drone footage that make your home pop online and reach serious buyers nationwide.

4

Traditional + Digital Marketing

We go old-school and next-generation:

  • MLS listings, flyers, postcards to neighbors, and eye-catching yard signs

  • Paid Google and social ads that target the right buyers at the right time

  • Your own dedicated property website

  • Maximum exposure on Instagram, Facebook, YouTube, LinkedIn, Zillow, Redfin, Realtor.com, and hundreds of websites

5

Open Houses That Work!

We don’t just host an Open House — we make it a moment. Think social media buzz, creative invites, and in-person experiences that make your home unforgettable. We welcome visitors with refreshments and little gifts. We turn Open Houses into trending events!

6

Broker Open Bonanza

We invite 100+ local agents to experience your home, complete with wine tastings, taco bars, and sweet treats from local bakeries. We don’t just list your home — WE CELEBRATE IT!

7

Offer Time: Let the Magic Begin

We often bring in multiple offers and negotiate like champions. Whether it’s price, terms, or timing — we fight for your best outcome. You’re never alone. And because selling is more than a signature, our network is your resource: contractors, attorneys, cleaners, movers, lawn care — if you need it, we know someone amazing. We love what we do, and it shows in every home we sell.

Offer Time: Let the Magic Begin

We often bring in multiple offers and negotiate like champions. Whether it’s price, terms, or timing — we fight for your best outcome. You’re never alone. And because selling is more than a signature, our network is your resource: contractors, attorneys, cleaners, movers, lawn care — if you need it, we know someone amazing. We love what we do, and it shows in every home we sell.

Request a Free, No-Obligation Marketing Analysis of your home

“Personal Touch is our mantra.” – Irina Allison

What My Clients Say

Testimonials